The Prada Book

Prada has launched a new book documenting the brand's diverse projects in fashion, communication, architecture, film and art.
The purpose of the book is to retrace and represent the multivalent aspects of Prada: from fashion to communication, from the pursuit of excellence to technological advancement, from architecture to art. All these qualities work together to compose Prada's engagement in the world of ideas and innovation, as it has always considered fashion, luxury, and style as an overaching project beyond the coninuous production of clothes, shoes, and bags. - Miucca Prada and Patrizio Bertelli -