Today H&M released their anticipated Jimmy Choo line. The line, which was fashioned by Jimmy Choo designer Tamara Mellon features many chic studded items including dresses, leggings, shoes, and handbags. For men, the line features boots, cardigans, and bags. Above all, prices are under 300 €. Really cheap prices if you compare them to typical Jimmy Choo prices, so still affordable! Well, this may still be a splurge, but completely worth it! I knew there will be crowds of girls in front of the selected H&M stores here in Germany, and WHO KNOWS if I would have been one of those lucky girls who would have get to line in the row to get to the store. I've read this article about hysterical fashionistas on BBC NEWS UK (klick on the BBC link). Another reason why I didn't want to queue in front of H&M (in Düsseldorf) this morning. Practically, I decided to stay at home and get myself some pieces of Jimmy Choo's collection from the internet (at h&m.com). I chose one of the studded handbags and a blue scarf! It was only 11:00 am when my favorite shoes and clothes were already sold out. 
Bershka was created in April 1998 as a new store and fashion concept (belonging to the Spanish Inditex group the owner of Zara), aimed at a younger target market. It now has 626 stores in 41 countries. Bershka stores are large and spacious with an avant-garde appearance. They are intended to be meeting points for street fashion, music and art. In the store, costumers can watch videos, listed to CDs or read magazines (nice!;). At Bershka, the shopping experience is a sociocultural immersion into the youth aesthetics of the new country.
Sadly, but there's still no Bershka store opened up here in Germany! Hopefully they will, but if not there's still a chance to get me to Bershka store ---> in Austria ;) (My second home). 
We have to wait until Nov. 14 to get our hands on the Jimmy Choo For H&M collection. But not Tamara Mellon and her friends - they partied the night away in LA wearing the coveted clothes and accessories. The Jimmy Choo founder donned one of her favorites - the one-shoulder leather dress - while actress Hayden Panettiere sported the black-sequin jacket. Lucky! There was a lot of noir in the house but that's expected, the line is totally rock 'n roll.
Off To Asia for Lulu Guinness
london calling
